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A good press release
for a music album can make or break you as an artist or band.
Competition for the press is fierce, and your press release can often
decide whether you're getting that coveted interview,
profile or review, or if you'll be passed over. This guide will walk
you through writing the different kinds of press releases you're likely
to encounter in your music career.
momcilog / Getty Images
A straight-forward album press release is one of the most
common, and the most important, form of press releases you will write.
The trick here to create a release that makes the music journalistwant to
listen to your music as well as giving them something to write about,
such as including a unique angle, a good story and some info about the
recording. Learn more about crafting a good album press release.
Roberto Ricciuti / Getty Images
There's only one way to get people (who are not your friends
or family) out to your shows - they've got to know that you're playing! A
tour press release template helps you get the media on board with your tour promotion
and can be a great way to generate a new round of press for promoting
your releases as well. There's a lot of info that needs to be crammed
into a small space on a tour press release; find out more about getting
the job done.
thms.nl / Flickr
What do you do when you don't have a new album
to promote or a tour in the works, but you have something you'd like to
get the word out about? You go for the news press release. This kind of
press release is great for letting the media know things like that
you've won an award for your songwriting or that you were picked as fan
favorite in a web poll - anything that's newsworthy but not tied to a
specific project. Get the lowdown on putting together your music news
press release.
Osheaga
A "one sheet" isn't a press release, but they are often
included with press releases and contain important information about
your music. They are what they sound like: a single piece of paper
highlighting the band or artist, the music, and the album. Learn how to
write a good one that gets all the right details across.
Columbia
Again, a band biography isn't officially a press release, but
they often work side by side. Your musician biography gives writers a
little more detail to sink their teeth into, but like everything else,
there's a good way and a bad way to approach the writing.
pictafolio / Getty Images
When you send a press release, it will often be attached to an
email, and that email can make or break whether your press release is
even opened. These sample emails will help you put together a short and
sweet message that shows your press release off in the best light.
You'll also find some samples of other kinds of emails you're likely to
have to write in your music career.
07
When to Send a Press Release
Printable Calendars from MyFreeCalendarMaker.com
Just when should you send out all of these releases you've
worked so hard to write? Learn more about the perfect press release
timing.
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